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We're Freja

Made in Norway, but founded in the UK, we’re a small team with big plans.

Where it all began

We’re Ed and Jess, the husband-and-wife team behind Freja. Fed up with the amount of ultra-processed ‘health’ foods on supermarket shelves, and frustrated with the lack of delicious, nutritious fast food to feed our family of six, we wanted a genuinely healthy alternative we could make into dinner in minutes. Something delicious, with no additives, and that’s cupboard-friendly and sustainable too.

Enter bone broth

Could we recreate the slowly simmered bone broths of our childhoods as a delicious store-cupboard staple? We decided to create one, armed with an ambitious list of non-negotiables: long shelf-life, 100% natural ingredients and high animal-welfare standards. It had to be delicious and nutrient-packed, too. Our quest for the ultimate bone broth took us to Norway where we found our perfect production partners, and Freja was born!

Where we are now

Could we recreate the slowly simmered bone broths of our childhoods as a delicious store-cupboard staple? We decided to create one, armed with an ambitious list of non-negotiables: long shelf-life, 100% natural ingredients and high animal welfare standards. It had to be delicious and nutrient-packed, too. Our quest for the ultimate bone-broth took us to Norway where we found our perfect production partners, and Freja was born!

Jess

COO

Ed

CEO

James

CFO

Gemma

Head of Growth

Ava

Head of Operations

Hanna

Marketing & Affiliate

Patty

Finance Manager

Stuart

Customer Service & Operations Specialist

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