Where it all began
We’re Ed and Jess, the husband-and-wife team behind Freja. Fed up with the amount of ultra-processed ‘health’ foods on supermarket shelves, and frustrated with the lack of delicious, nutritious fast food to feed our family of six, we wanted a genuinely healthy alternative we could make into dinner in minutes. Something delicious, with no additives, and that’s cupboard-friendly and sustainable too.