We’re Freja
Made in Norway, but founded in the UK, we're a small team with big plans.
Where it all began
We’re Ed and Jess, the husband-and-wife team behind Freja. Fed up with the amount of ultra-processed ‘health’ foods on supermarket shelves, and frustrated with the lack of delicious, nutritious fast food to feed our family of six, we wanted a genuinely healthy alternative we could make into dinner in minutes. Something delicious, with no additives, and that’s cupboard-friendly and sustainable too.
Enter bone broth
Could we recreate the slowly simmered bone broths of our childhoods as a delicious store-cupboard staple? We decided to create one, armed with an ambitious list of non-negotiables: long shelf-life, 100% natural ingredients and high animal-welfare standards. It had to be delicious and nutrient-packed, too. Our quest for the ultimate bone broth took us to Norway where we found our perfect production partners, and Freja was born!
Where we are now
Since then, it’s been a rollercoaster. Our bone broths have won many awards and had incredible feedback from customers, nutritionists and even a few celebs. Our small team has big plans. With our award-winning, cupboard-friendly broths, we’re here to make bone broth a household staple again – just like it used to be.
Jess
COO
Ed
CEO
James
CFO
Gemma
Head of Growth
Ava
Head of Operations
Markos
Head of Sales
Malou
Head of Brand & Content
Aisling
Senior Ecommerce Manager
Hanna
Marketing & Affiliate
Patty
Finance Manager
Stuart
Customer Service & Operations Specialist